A proven tool to help students earn better grades and instructors optimize their time and energy, Connect for Business enables instructors to seamlessly create and auto-grade assignments correlated to learning objectives. Adaptive technology offers students immediate, detailed feedback on their work, allowing them to focus on areas where they need improvement. Explore features available within Connect:
Available within Connect, SmartBook 2.0 personalizes learning to individual student needs, continually adapting to pinpoint knowledge gaps and focus learning on concepts requiring additional study. For instructors, SmartBook tracks student progress and provides insights that guide teaching strategies and advanced instruction, for a more dynamic class experience.
Application Exercises like video cases, case analyses, and more challenge students to apply marketing concepts to real-life cases and scenarios. Students receive instant feedback and engage with content by making decisions, categorizing information, and organize information in time sequences, and are tasked with confirming understanding of key concepts.
Manager’s Hot Seat Videos put students in the role of manager, immersing them in unscripted video vignettes to see how real managers in deal with difficult employees and complex situations. Students learn from the manager’s mistakes and use experience to define their own course of approach.
Topics covered include sexual harassment, ethics, office politics, organizational grapevine, legitimate power, accountability, emotions, and more. Click below to download the full list of videos.
![Intro To Business Online Textbook Intro To Business Online Textbook](https://www.pearson.com/us/content/dam/one-dot-com/one-dot-com/us/en/higher-ed/en/highlights/images/157-2.jpg)
Key course concepts are demonstrated in this quick and simple animated video series.
Intro To Business Book Online
Connect Insight offers easy-to-use visual displays of student performance and gradebook data. Quickly track performance across your entire section, all of your assignments, or drill in to find data insights for a specific class, individual student, or particular assignment.
Save time and gain student insights. Connect provides customizable reports on student performance, learning outcomes, at-risk students, and integrates easily with LMS gradebooks.
Tegrity is a video capture and remote proctoring solution available within Connect that drives student engagement in traditional, flipped, hybrid, or fully online courses.
M: Business
5th Edition
by O.C. Ferrell, Geoffrey A. Hirt and Linda Ferrell
Business Foundations: A Changing World
11th Edition
by William Nickels and James McHugh and Susan McHugh
![Business Business](https://www.directtextbook.com/large/0538440635.jpg)
Understanding Business
11th Edition
by Williams G. Nickels, James McHugh and Susan McHugh
Understanding Business: The Core
1st Edition
by Williams G. Nickels, James McHugh and Susan McHugh
Cathleen Cogdill of Northern Virginia Community College, Manassas provides insight on analyzing and interpreting mid-semester Connect data for student learning outcomes and accreditation purposes.
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1. Introduction to Business by Jeff Madura, Hardcover: 752 pages, Pub: South-Western College
This new edition introduces students to core business concepts and how they center around a company's business plan. This textbooks' applied approach addresses how and why a business operates. Students can then build upon their practical skills through examples, exercises and projects to help them gain a full understanding of how and why to develop a business plan. Each text is packaged with a Business Plan Booklet and CD-ROM, which are tied to end-of-part features, allowing students hands-on practice in creating a sound business plan. Through lively examples This textbook emphasizes key core skill areas including, Decision-Making and Planning, Teamwork, Technology, and Communication.
2. Introduction to Business Statistics (with CD-ROM) by Ronald M. Weiers, Hardcover: 1008 pages, Publisher: Duxbury Press
Highly praised for its clarity and great examples, Weiers' text takes an informal, student-oriented approach to presenting fundamental statistical concepts. Non-technical terminology and outstanding illustrations explain statistical concepts presented in the context of contemporary applications and student experience. Aware that many business students are intimidated by this course, Weiers provides numerous learning aids and interesting applications drawn from real-world experience common to many students.
3. Contemporary Business by Louis E. Boone, David L. Kurtz, Hardcover: 784 pages, Publisher: South-Western College
This is the most widely used introductory business text and it is even better than before! Containing all the most important introductory business topics, This textbook also includes the most current information available in any business text, and the best supplementary package in the business.
4. Contemporary Business with Personal Finance Module and Student Companion CD-ROM by Louis E. Boone, Hardcover, Publisher: South-Western College
This book gives students up-close, hands-on experience with the dynamic world of business. As the hundreds of footnotes reveal, the text is as up to the minute as publishing will allow-and the frequently updated Boone and Kurtz Web site complements the textbook with late-breaking news and updates. Instead of just offering students a glimpse of the 21st century marketplace, this entirely new book provides a firsthand, personal experience, enabling readers to feel the excitement of wrestling with real-world business issues.
5. Customer Relations & Rapport: Professional Development Series by John Ellis Forde, Paperback: 144 pages, Publisher: South-Western Educational
This book will teach you and your employees how to build, maintain, and nurture your customer relationships, as well as how to handle dissatisfied customers. The insights to a rewarding business are within your customers, learn how to tap into those resources and succeed in the consumer world.Customer Relations & Rapport is one title in the Professional Development Series by South-Western. This series is the perfect resource for learning the non-technical strategies and tactics needed to compete in today's business world.
6. Financial Management : Theory and Practice with Thomson ONE (Harcourt College Publishers Series in Finance) by Eugene F. Brigham, Michael C. Ehrhardt, Hardcover: 1024 pages, Publisher: South-Western College
This textbook remains the only text in the market that presents a balance of financial theory and applications. The authors maintain the same four goals as with the first edition: helping learners to make good financial decisions, providing a solid text for the introductory MBA course, motivating learners by demonstrating finance is relevant and interesting, and presenting the material clearly.
- Subject Catalog
- Humanities & Social Sciences
- Communication, Film & Theatre Catalog
- English
- Interdisciplinary Studies
- World Languages
- Math & Science
- Biology & Microbiology
- Mathematics
- Statistics
- Professional & Career
- Business
- Culinary, Hospitality, Travel & Tourism
- Education
- EMS & Fire Science (BRADY)
- Engineering
- Fashion & Interior Design
- Health Professions
- Information Technology
- Nursing
- Trades & Technology
- Sign in to download instructor resources
- Humanities & Social Sciences
- Products & Services for Teaching
- Digital Learning Environments
- Nursing Concepts Curriculum
- Revel with Watson
- Course Content
- Textbooks & eTextbooks
- Pearson eText
- Textbooks & eTextbooks
- Distance Learning Solutions
- CourseConnect
- Support
- NCCERconnect
- Support
- Propero
- For Students
- For Educators & Institutions
- Success Stories
- Support
- CourseConnect
- Learning & Engagement Tools
- Duolingo
- Learning Catalytics
- User Stories
- Training & Support
- For Educators
- For Students
- Pearson Writer
- Is Pearson Writer for Me?
- Training & Support
- StatCrunch
- Strategic Reader
- Test Prep & Testing Solutions
- English Language Teaching
- Digital Learning Environments
- Products & Services for Institutions
- Credit for Prior Learning
- Curriculum Services
- Digital Credentials
- Grant Help
- Finding Grant Funding
- MyLabsPlus
- Online Program Management
- Our Services
- Customers
- Educators
- Students
- Get involved
- How to become a blogger
- Get involved
- Administrators and Deans
- Community Colleges
- College Resellers
- Institutional Leaders
- Why Choose Pearson?
- Thought Leadership
- Acceleration, Redesign & Readiness
- Resources for Getting Started
- Solutions for Math
- Solutions for English
- Career Readiness & Employability
- College Readiness & Completion
- Transition to College (K–12)
- Solutions for Math
- Transition to College (K–12)
- Online & Blended Learning
- Online Learning Services
- Digital Learning
- Acceleration, Redesign & Readiness
- Thought Leadership